Embeds
Embeds
Every embed on this template is a facade: our own poster, our own caption, our own button. The third-party iframe is created when you press the button, and never before.
How it works
0 Requests before you press a button
- On load the page requests nothing from any other origin — open the network panel and check.
- Pressing the button swaps the poster for a real iframe and remembers your choice for that provider on this device.
- A facade with no permission granted keeps its note visible; withdraw permission and the note comes back.
Nothing on this page reaches YouTube, Vimeo, Dailymotion, SoundCloud, X or the map provider until you ask it to.
Inside the newsroom: how a front page is made
YouTube
A hosted video. The poster is your own image at your own sizes, so it never shifts the layout while it loads.
Inside the newsroom: how a front page is made
Loading connects to YouTube and sets their cookies.
The season the small theatre sold out
Vimeo
The same facade with a different provider. Only the data-embed value changes.
The season the small theatre sold out
Loading connects to Vimeo and sets their cookies.
The bus route that vanished twice
Dailymotion
Useful where a broadcaster publishes to Dailymotion rather than YouTube.
The bus route that vanished twice
Loading connects to Dailymotion and sets their cookies.
Demo podcast: nine days of diesel
SoundCloud
Audio works the same way — handy for a podcast episode at the foot of a story.
Demo podcast: nine days of diesel
Loading connects to SoundCloud and sets their cookies.
Where the convoy crossed
Map
A map is the heaviest embed on most news pages and the one readers least often open. It belongs behind a button.
Where the convoy crossed
Loading connects to the map provider and sets their cookies.
Sign up for the morning briefing
Newsletter
A newsletter sign-up in an iframe. This one points at a page in the template, so it costs nothing at all — swap the src for your provider’s form and it becomes a click-to-load embed like the rest.
Sign up for the morning briefing
A post from X
X
The card below is our markup, not theirs: it costs no request, it still reads correctly when the platform changes its rules, and it degrades to a quote with a link.
Lena Ahlberg
@lenaahlberg
Eleventh draft of the fuel annex just landed. Same nine days of diesel, three new signatures, one paragraph moved. Thread on what changed.
Loading connects to X and sets their cookies.
Withdraw your permissions
Granted permissions are remembered on this device. Clear one provider at a time and the notes come back.
For buyers
Every facade on this page is the same partial with a different provider and poster. Adding a provider is one line in embed.js — the markup does not change.